Blogging – What Is It And Why Should I Do It?

What is a blog? According to Wikipedia, a blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.

Many people set up blogs to talk about personal issues, however more and more internet entrepreneurs are using blogs to help promote their business and to drive traffic to their websites, and that is what I am talking about today.

Blogging is a great way to attract search engine traffic, especially if you update your content every day, or at least every couple of days.

One important thing you should remember is to make sure you include your niche-related keywords in the titles of your posts! My websites have come up on several occasions, thanks to this method!

Also, you might want to set up an opt in form on the first page of your blog, offering a free newsletter or ebook. Building a list should be your first priority if you’re embarking on an internet marketing business, no matter what niche you are targeting.

If you want to build your list, then you had better make sure your blog posts are useful and relevant to the niche you have chosen, otherwise nobody will subscribe to receive your free newsletter or ebook because they will doubt the value of their content!

If you’re stuck for ideas, then this might help: Subscribe to Google Alerts. Select the keyword or phrase you want to be notified of, and Google does the rest! Each day you will receive an email listing news stories and blog posts relating to that keyword or phrase.

Read through each item in the alert and find one that you feel suits your niche and on your blog, make a comment on the topic on the alert. Maybe offer your opinion, or expand on what the news item or blog post talks about. The alerts are really there to give you an idea of what to talk about and you can add more or you can unsubscribe from them at any time. NEVER copy them word for word!

To make some of your posts more interesting, add some images or even audio or video. If you have set up a WordPress blog, there is a plugin that makes the process of adding audio and video extremely easy.

So remember to blog at least once every couple of days, keep your content relevant and informative, and remember to put keywords in your blog titles and you will be well on your way to increasing traffic to your website in no time!

Michelle Green is a Web Developer, Internet Coach, Author and Internet Marketer who has been taught by many of the best internet marketers from all over the world.

If you want to have your very own thriving Internet Marketing Business, working your own hours and take control of your financial destiny once and for all doing something that you love, then visit her site at [] and download your free copy of The 7 Steps to Creating a Successful Internet Business.

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